Don't drop Grubhub yet.
Your marketplace is working. It's already bringing you loyal customers who love your food. Keep it running, add BottomLine, and gently bring those regulars in-house, where delivery can cost you under 10% of the order instead of 25–30%.
Get early accessSee what your regulars are worthYou don't have to move everyone.
Enter what you run through Grubhub today, then slide how much of it your regulars start ordering direct. Every order that comes in-house stops paying commission.
For example, Ice House pays $5.50 an hour plus $1 per delivery. Put in your own numbers.
Starts with Ice House's actual numbers: drivers paid $5.50 an hour plus $1 per delivery, about 3.6 deliveries per driver-hour, a $26 average order, a $2.25 delivery fee and 0.76% of sales for delivery liability insurance. Your results will vary with distance and volume, and tipped-wage rules vary by state.
Keep your marketplace. Grow in-house through it.
Your best customers are already ordering from you on Grubhub. They're loyal to your food, not to the app. BottomLine helps you invite them to order from you directly, without turning anything off.
Keep Grubhub running
It keeps doing what it's good at: putting you in front of new customers.
Add BottomLine
Your own drivers handle direct phone and online orders, routed for you on every shift.
Invite your regulars
A friendly card in every Grubhub bag, with a QR code to your own online ordering.
Let in-house grow
No cutoff date. As more regulars order direct, in-house becomes your main channel and Grubhub becomes how new people find you.
Win your customers back, one bag at a time
Make printable bag cards with a QR code to your own online ordering, free. Two messages come ready to test, so you can see which one moves more of your regulars.
Love our pizza & wings? Order direct and we both save.
The apps add fees for you and take a big cut from us. Next time, order straight from us. Same pizza, same wings.
Hot from our oven, straight to your door.
Next time, order direct. Our own drivers bring your pizza and wings. They know our food, and they know your street.
How the A/B test works: half your Grubhub bags get Version A and half get Version B. Each card carries its own QR link and order code, so after a few weeks you can see which message brought back more direct orders, then print more of the winner.
Grubhub orders vs. direct orders with BottomLine
| Grubhub orders | Direct orders with BottomLine | |
|---|---|---|
| Cost per delivery order | 25–30% commission | Under 10% at Ice House, drivers and insurance |
| Who delivers | Whoever Grubhub sends | Your own drivers |
| Orders per trip | Decided by Grubhub | Up to four, grouped by direction |
| Customer relationship | Goes through Grubhub | Stays with you |
| Best used for | Finding new customers | Keeping the ones you have |
Direct delivery only pays if someone runs dispatch.
Most restaurants that try in-house delivery give up for the same reason: drivers pick their own runs, leave half-loaded and stand at the door deciding. Ice House fixed it by hiring a full-time router. BottomLine does that job on every shift.
Orders land on the board
Toast delivery orders appear within seconds. On any other system, type an address.
Runs build themselves
Ready orders headed the same way are grouped and put in driving order. An order joins a run once it is marked ready.
Drivers scan and go
Two QR codes, one for Apple Maps and one for Google Maps, open the full route. No driver app to install.
FAQ
Do I have to quit Grubhub?
No, and we'd tell you not to. Keep Grubhub for new customers and let BottomLine help your regulars start ordering direct, at whatever pace feels right.
I don't have drivers. Is this for me?
You'll need some of your own drivers for direct orders, but BottomLine helps fewer drivers cover more orders. Ice House cut its Friday crew from 14 drivers to 11 once routing came off the drivers' plates.
What do the bag cards cost?
Nothing. The bag card maker is free: add your name and ordering link, then print the cards wherever you like, from your own printer to a local print shop.
What about insurance?
Ice House's delivery liability insurance comes to 0.76% of delivery sales. Talk to your insurance agent about coverage for your drivers.
Which POS systems work with BottomLine?
Toast connects directly. On any other system, type the address and BottomLine builds the runs.
What does it cost?
Founding restaurants get early-access pricing. Tell us about your delivery below and we'll walk you through it.
Don't drop Grubhub yet. Grow in-house through it.
Join the founding restaurants getting hands-on setup, the switch kit and early-access pricing.
Get early access