For pizzerias and restaurants that run their own drivers

Every driver is routing for their tips. Who's routing for you?

BottomLine builds every delivery run for you: which orders go together, in what order, and when they're actually ready. Drivers scan and go. You cover more deliveries with fewer drivers.

Running live every night

Built and run at Ice House Steaks & Pizza in Pottstown, PA

14 → 11Friday drivers once routing came off the drivers' plates
8.93%Ice House's driver cost as a share of delivery revenue, vs. 25–30% on the apps
31 yearsof delivery in the family restaurant behind BottomLine
The problem

Your drivers aren't dispatchers. Stop making them one.

When drivers pick their own runs, they pick for their wallet. That isn't bad people. It's bad incentives, and it costs you every night.

They cherry-pick

Big tickets and known tippers go first. The order across town waits and goes out cold.

They leave half-loaded

One order goes out the door while a second, headed the same way, is minutes from ready.

They stand at the door deciding

Six minutes of deciding on every trip back is one delivery an hour you never get.

It only works when you're there

Delivery runs right when you or your best manager is on the floor. Your night off shows.

Every driver is routing for their tips. BottomLine routes for you.

How it works

Your drivers drive. BottomLine does the thinking.

1

Orders land on the board

Toast delivery orders appear within seconds, address pinned. Not on Toast? Type an address. That's all an order needs.

2

Runs build themselves

Ready orders heading the same way are grouped into runs of up to four, in driving order. An order joins a run once it is marked ready, so drivers are not left waiting at the door.

3

Drivers scan and go

Two QR codes, one for Apple Maps and one for Google Maps, open the whole route: every stop in order, then back to your door.

What owners get

More deliveries out of every driver-hour

More runs per driver

Less time at the door, fuller cars and tighter loops.

A smaller Friday crew

Cover the same rush with fewer drivers on the schedule.

Hotter food, fewer calls

The oldest order leads every run, so nothing sits forgotten on the rack.

Nothing to train

No driver app, no PINs, no roster to manage. A tablet at the door is enough.

Your best dispatcher, every shift

Routing no longer depends on who is working tonight.

You stay in control

Build a run by hand any time. BottomLine puts the stops in driving order.

Using DoorDash or Uber Eats?

Paying 25–30% to deliver your own food?

Ice House runs delivery in-house for 8.93% of delivery revenue, wages and mileage included. The apps proved people want your food. BottomLine helps you deliver it yourself and keep the margin.

Get early access
Why we built it

Built in a pizzeria, not a boardroom

Phil Bolinger grew up in his family's restaurant, which has run its own delivery for 31 years. To fix Friday nights, he put a router with a $230 computer and Bing Maps at the door and cut the crew from 14 drivers to 11. Then he asked his friend Grant Smith, a Bucknell physics grad who codes for fun, to see if software could route better than he could.

"It stood no chance. So he tweaked it. Repeat that a few times and you have a piece of software that can smoke me."
Phil Bolinger, co-founder
Questions owners ask

FAQ

Which POS systems does BottomLine work with?

Toast connects directly: delivery orders appear on the board on their own within seconds. On any other system, type the address and BottomLine builds the runs. More direct connections are coming.

What hardware do I need?

A tablet or screen where drivers pick up. Drivers use the maps app already on their phone.

Do my drivers need to download an app?

No. They scan the QR code for Apple Maps or Google Maps and the route opens on their phone.

How long does setup take?

You can route typed-in orders right away. Connecting Toast takes about 15 minutes, and for founding restaurants we do it with you.

Can a manager override a run?

Yes. Build a run by hand at any time and BottomLine puts the stops in driving order.

What does it cost?

Founding restaurants get early-access pricing. Tell us about your delivery below and we'll walk you through it.

Become a founding restaurant

We're onboarding a small group of restaurants that run their own drivers. Founding restaurants get hands-on setup and early-access pricing. Tell us about your delivery and one of us will reach out personally.